Training Session

Creating the training

Date: March 22th, 2019

Time: 9:00 am

Location: Asbury Methodist Church

Participants: Approximately 20 participants; the audience will be nonprofit social media managers/volunteers/owners

Rationale:

Based on the needs assessment we performed, we learned that our trainees did not feel confident in their basic social media abilities; therefore, we wanted our training to give the non-profit social media managers familiarity with the platforms they were already using as well as inform them on the best practices for these platforms, so that their social media usage is successful and their branding is consistent and effective.

Objectives:

Learners will understand the overall concept and basic abilities/usage of the three main social media types which are up for discussion.
Participants will gain familiarity with these social media platforms.
Learners will be able to identify specific tips and practices which will make them better social media users.
We will introduce participants to new creative tools to aid their social media usage. They will gain familiarity and hands-on experience with these tools and posting them to social media.
Learners will walk away with confidence in understanding how to increase awareness of their organization through social media use.

Icebreaker:

Guess That Song! Before jumping into the peer training session, we played an icebreaker challenge where each participant had to guess the theme songs of popular blockbuster movies. This was an engaging experience that started to get the participants thinking and getting ready for the presentation to come.

Activity 1: Follow Spree!

Objective: Participants will have a chance to network and support one another.
It will also help them realize the power and ease of social media, and potentially give them a positive experience with the platforms that they can anchor themselves to.

Best Practices for Social Media Marketing:

Instagram

The importance of using Instagram to promote and advertise any organization.
How do you brand your organization on Instagram?
Pros and cons of Instagram
What to avoid when branding your company on Instagram

Facebook

Facebook overview
Popular Facebook Page Post Review - Starbucks
Local Facebook Page Post Review - Black Sheep Coffee
Facebook: Optimization
Facebook: Debrief

Twitter

Why Twitter is helpful
Walk through a profile page on Twitter and discussion
How to optimize Twitter for your business
Best Tweeting practices

Activity 2: Group Post

Objective: Participants will be able to meet one another and apply some of the tips they have just learned in an instant, real-world scenario
An activity where participants create a social media post together to promote the Great Community Give

Branding and Canva.com:

ABC’s of branding
An example of branding in which participates will point out what they notice the company did well
Branding colors- participants will answer questions regarding how colors evoke emotions and what they portray about a company
Branding fonts- participants will answer questions regarding how fonts should be used (title, subheader, text)
Logos- have a discussion with participants about what each logo did well or maybe not
Highlight keep points from branding
Canva.com

Social Media Plan:

Introduce the framework of a social media plan
Refer to powerpoint to be sent out later

Activity 3: Workshop

Objective: Reinforce the participants understanding of how to create an effective social media post.
Participants were given 20 minutes to create a social post about the Great Community Give using all the information they had learned in the presentation. The facilitators walked around the room to answer questions, work with the participants, and offer help and advice.

Discussion and Questions:

A chance wrap up and have one-on-one discussion, circulation, and idea sharing.

Materials:

Powerpoint (1 - online), Takeaway handout (25), Social Media Plan handout (25), Laptop for presentation (1), Extra iPads and Laptops (2), Flashcards (as needed by an instructor)